What Is Wholesale Pricing?

Bulk unit pricing offered to businesses buying for resale, distinct from retail pricing.

Wholesale pricing is the per-unit price offered to businesses purchasing in bulk for resale, distribution, or private label branding, as distinct from retail pricing charged to an individual end consumer. Wholesale pricing typically scales down as order volume increases past MOQ thresholds, and is quoted net of the margin a retailer or distributor will add before their own resale.